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The Newspaper Industry and Digital Ads
Newspapers are probably never completely going away. In fact, they are never going away. Newspapers have traditionally supported themselves through advertising. Advertisers pay newspapers to...
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Newspapers’ Next Move In Expanding The Reach Of Digital Ads | Fast Company
From a piece in Fast Company about our efforts to recreate a dominant Shopping business with the newspaper and media industry. We are just getting started but with over 225 newspapers now live and...
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The newsonomics of Amazon vs. Main Street » Nieman Journalism Lab
A great piece on the importance of retail advertsing to the newspaper business and the indirect fight between Amazon and the papers happening now. “Classifieds has decimated by interactive databases....
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Billions in Local Ad Dollars Surge to Online — But Just a Trickle to News |...
Tom Grubisich wrote a great piece on the failure of local news sites to capture the boom in revenue happening in local online. He made a great point on the news market not capturing this local...
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